Clinically proven to increase moisture and reduce the appearance of fine lines and wrinkles, dark circles and puffiness. Increases firmness and elasticity. Improved tone and texture. Calms and soothes the skin. All-Trans-Retinol perfected for the delicate eye area. Contains powerful antioxidants such as Green Tea Polyphenols, Vitamin K, and so on. This is a far more potent Retinol than that found in other over-the-counter and high-end brands. We are happy to give you information comparing us to other well-known brands.